What is the role of trademark to the AD?_ Beijing Neuracom Intellectual Property Agency（ China）

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What is the role of trademark to the AD?

发布日期：2020年08月28日

Advertising slogan is used to convey information about trademark explanatory or oral sentences. Advertising slogans are often appeared in the advertisement, but they are in the packaging and other aspects of marketing plan also has a key role. Advertising slogans can help customers quickly grasp the meaning of the trademark, the trademark is and what uniqueness. Like brand names, slogans also is a powerful brand promotion and planning method, can quickly create brand assets reasonably. Especially for some product categories, advertising is an important way to create brand attributes, and the effect of the advertising language is more significant at this time. In the soft drink industry, for example, companies often spend a lot of sales promotion costs to shape the trademark of the brand image. At this point, the slogan has become the competition in the market of the two major cola giant important publicity planning tool. The slogan of history proves this point: as the soft drinks market leader, the Coca-Cola company often deliberately some popular slogan.

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